Travel Oregon relaunched its popular campaign, “The 7 Wonders of Oregon,” March 2015. Travel Oregon’s objectives of the 7 Wonders campaign are to excite people to consider Oregon as a leading travel desitnation and to boost travel throughout the state. The campaign features a 60-second video showcasing Oregon’s iconic seven wonders: the Oregon coast, Mt. Hood, Crater Lake, the Columbia River Gorge, Smith Rock, the Painted Hills and the Wallowas. As a tactic to create civic engagement Travel Oregon generated the hashtag #traveloregon.  The campaign’s hashtag is used across multiple social media platforms for visitors to share their personal experiences while exploring the natural wonders the state of Oregon has to offer. According to Travel Oregon’s website: “The best of these images will be showcased on Travel Oregon content channels (TravelOregon.com, Facebook and Instagram) to inspire others long after the paid media portion of the campaign concludes. In 2014, people tagged more than 86,000 photos with the #traveloregon hashtag.” The 2015 campaign is expected to have booming expansion of the #traveloregon hashtag across social media as well as an outstanding increase in Oregon’s tourism.

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